.Manly Bands is actually a direct-to-consumer dealer of males's rings. The provider launched in 2016 after John Ruggiero, the co-founder with his other half Michelle, could not locate an appropriate wedding celebration band.This is actually Ruggiero's second appeal on the podcast. In April 2021, we covered the firm's founding, one-of-a-kind ring materials, and also a lot more. Since then, Manly Bands has actually gotten its manufacturer. The creation of rings from, say, Jack Daniel's whiskey barrels or Fender guitar cords develops convincing video clip, points out Ruggiero, ideal for storytelling on social networks and also elsewhere.The whole sound of our chat is actually inserted listed below. The records is modified for span as well as clearness.Eric Bandholz: Offer us a run-through of what you perform.John Ruggiero: My better half, Michelle, and I began an on the internet ring provider referred to as Manly Bands in 2016 to resolve a trouble of wedding celebration bands for males. We were only wed. I have sizable fingers and also could not find a ring that I just liked that was not overpriced. My options were actually buying from a brochure or having something customized.I ended up buying coming from a website. The ring got there in a standard mailer, with no container or even customer care. It was an awful experience through today's ecommerce standards.Our team received gotten married to, moved to Florida, and also needed to have a work. Our team informed our own selves, "Our experts're each business owners. Why don't our company make our very own business?" Our team went over the sorts of troubles our company will seen and also how to handle them. My ring knowledge came up, and also our company opted to make an effort to address it for various other guys.Our target when our experts started was actually to spend lease. Our experts thought making a married couple 1000 bucks a month from this would certainly be actually excellent. Our company considered it a way of living company, not high-growth. It was actually just Michelle and me in our garage developing rings and also sending all of them out to consumers. Our company had actually hit on one thing. Our message reverberated with leads.Michelle as well as I create an exceptional group. I produce suggestions, as well as she's the implementer. A ton of our excellence heads to her imaginative mind. She labels the bands and develops identities. She links the rings to customers. Defining a ring entirely as "eight-millimeter dark" didn't suffice.Our experts designed bands from one-of-a-kind products, such as Jack Daniel's barrels or even special metallics. The business took off. Ever since, our company've increased significantly. Our team now have more than 55 individuals in the Manly Bands family. About one-half of those are actually ring professionals that do work in our just recently obtained production outlet in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Regarding a year and also a fifty percent ago. Our team had been their consumer for many years, so we understood all of them well. A lot of their service was actually wholesale, which didn't rate of interest our company-- going to mom-and-pop jewelers. They maintained their retail clients as well as brand name. Our team got a few of their resources and carried over employees.Inducing a production staff has been among the most ideal traits we have actually performed. It is actually been actually fabulous to walk out there certainly and also watch them make bands out of Fender guitar cords or metal coming from an M1 Abrams tank.Bandholz: Just how carries out internal manufacturing impact marketing?Ruggiero: It's been significant. Taking a cam to the opposite of the workplace and also shooting the group utilizing turrets to reduce the metallic poles or even whiskey gun barrels right into bands creates astonishing online video. Our team have our electronic camera team on the market regularly. Our team make use of that video on our social media sites as well as in our ads and also newsletters. We try to ensure that given that most companies in the guys's band area don't manufacture. They go down ship or even order coming from overseas and then ship it out. However our team wish it to last a lifetime as well as be actually something folks may take satisfaction in.Our experts have actually had a bunch of results with our army ancestry collection, where our experts source unique military materials. Our team possess the M1 Garand rifle sell, the timber part, coming from War of the nations I. Viewing our team placed that in the lathe and cut a part out for a ring is actually interesting.Our marketing for those rings refer to the history, the soldiers, where the tool was actually utilized, and points like that. My spouse and also I researched filmmaking in college. Our team utilize our skill-sets to inform as well as narrate. For example, I lately received an e-mail from a consumer who shared that his gramps used to steer M1 containers. The consumer blessed one of those rings to his gramps, and they possessed very a mental swap. It behaves to aid customers associate with their past as well as produce something meaningful.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. We possess images on Instagram, too. I'm on Twitter as well as LinkedIn.